Powering the EV ecosystem
User apps, companion apps, vehicle clusters and operator consoles for India’s largest EV charging network — one system spanning discovery, payments, and fleet operations.
An ecosystem at scale, without the design to match.
India is in the nucleus of an EV revolution — an all-encompassing ecosystem spanning chargers, software, smart vehicle integration, and fleet management. But as the network scaled, the software couldn’t keep up. Drivers juggled disconnected apps; operators ran the network from spreadsheets. Brands read like infrastructure and not a product people trusted.
The real problem was deeper than UI: the EV experience for users is fundamentally an interaction design project. A vehicle owner, a fleet manager, a charging point operator — all different personas, all interacting with the same ecosystem. The brief was to design one coherent system that put the user at the centre of all of it.
One model, two faces — built from the same parts.
As Head of Design at Bolt.Earth, I led the design of the entire ecosystem alongside my team — from the consumer app and vehicle cluster UI to the operator console and brand. The charge session became the atomic unit. For the user, we made it disappear into a single tap — discovery, navigation, payment, done. For the operator, we made thousands of sessions legible at a glance. Shared tokens, shared components, one visual language across both faces of the product.
We paid close attention to what charging actually means behaviourally. It’s not filling up petrol. It’s time spent, habits formed, lifestyle built. The Bolt.Earth app was designed not just as a charger discovery tool but as a deep EV lifestyle platform — gamified streaks, carbon offset dashboards, energy consumption tracking, and CPO earning metrics all built in. Real-time vehicle cluster integration surfaced nearby chargers the moment battery dipped low. Range anxiety, addressed at the source.
“The EV experience isn’t a feature set — it’s a behaviour to be designed. Every screen, every metric, every gamified nudge was us asking: how do we make this part of someone’s life, not just their commute?”
Electrip
Plan, charge, explore in one app. Electrip is a full-stack EV trip planning app built for Indian roads, combining intelligent range-aware routing, complete travel itineraries, and AI-powered trip refinement in one cohesive product.
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Tryptic
Tryptic isn’t another events app. It’s a discovery experience that starts by understanding you, a persona-based app that reads your instincts, your energy, your type, before showing you a single thing.
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STRATUM
STRATUM is a high-performance two-door electric GT coupe concept. Maximum clarity, minimum noise, in the car, in the cockpit, and in the app.
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ARCON
ARCON is a compact two-door electric coupe concept for the urban young earner, designed from the inside out, and the app inward. One design language, repeated at every scale from a 19-inch wheel to a 6-inch phone display.
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Sahayak
Sahayak is an organised digital system built to streamline the dispensation of critical information within India’s disability sector, and a dedicated job portal for people with disabilities, designed around the people who make it work: the helpline volunteer.
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Bounteous (Accolite)
A complete brand overhaul for Bounteous (Accolite), now part of Bounteous, one of the world’s leading digital experience consultancies. From brand strategy and identity to website, collateral, and pitch decks that supported a landmark acquisition.
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Aston Martin
A transportation design research project exploring the dualistic nature of industrial rigidity and fluid softness, inspired by the material language of the Indian sari, applied to a vehicle concept within Aston Martin’s design universe.
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